Fleming’s Steakhouse
Branding and Website Redesign

Charged with rebranding Fleming’s Steakhouse to appeal to a wider audience, we paired mouth-watering food photography with an approachable tone. Campaign elements included a new tagline, print and digital advertising, responsive website and in-restaurant collateral. Since the new website and rebranding launched in 2013, Fleming’s has seen overall restaurant traffic increase 2.4% with 13% profit growth — the highest in the Bloomin’ Brands network.

Agency: RAPP, Los Angeles
SVP Executive Creative Director: Nick Platt
ACD Copywriter: Wendel Woodford
ACD Art Director: Lauren Rogers
Jr. Copywriter: Kyunghyun Kim
Studio Designer: Robert Bridwell