Keep Oregon Green
2017 Fire Prevention Campaign
Fire prevention was a hot topic leading up to the 2017 solar eclipse. One million visitors were expected in fire-prone Central Oregon during peak wildfire season. To prepare, we created a campaign aimed at resonating both with out-of-state visitors as well as local residents.
RESULTS
Thanks to the great work of Fire Prevention Education Teams and the impact of our consolidated fire prevention campaign, no human-caused wildfires occurred along the eclipse path of totality.
https://www.fs.usda.gov/Internet/FSE_DOCUMENTS/fseprd572804.pdf
Agency: DHX, Portland
Account Director: Kaila Bittinger
Creative Director: Wendel Woodford
Copywriter: Wendel Woodford
Art Director: Brandon Lehor
Photographer: Keven Focht