Rainbow Light
Vibrance Product Launch
Rainbow Light was introducing a new line of premium multivitamins, but suffered from low brand awareness. With the help of research, focus groups and creative testing, this John Hughes-esque spot proved to be a hit with our target health-conscious moms.
Agency: DHX, Portland
Account Director: Danyel O’Neil
Creative Director: Wendel Woodford
Copywriter: Wendel Woodford
Art Director: Brandon Lehor
Director: Guy Baker
Production: Limbo Films