Toyota
2015 4Runner Launch Campaign
Direct mail, email and interactive video are woven together in this targeted campaign to lure outdoor enthusiasts deep into the wild aboard the 2015 4Runner.
RESULTS
Reach: 3.5MM
Increased sales: 18%
Team members lost during filming: 0
RECOGNITION
2015 LA ADDYS – Silver x2, Bronze x2
Agency: RAPP, Los Angeles
Group Account Director: Laura Sanchez
Creative Directors: Ly Nguyen, Wendel Woodford
Copywriters: Wendel Woodford, Jedd Levine
Art Directors: Ly Nguyen, Mat Velarde
Production: Sweatpants Media