TOYOTA
Handraiser CRM Email Program
In early 2013, I joined RAPP to help develop the Toyota Handraiser Email Program. This dynamic and responsive email curriculum was built from the ground up to engage the right audience with the right message at the right time. The result was a high-performance campaign that immediately boosted brand engagement and sales across Toyota’s entire model lineup.
RESULTS
22.5% click-through rate
507% increase in sales
435% return-on-investment
Agency: RAPP, Los Angeles
Group Account Director: Laura Sanchez
Creative Director: Alex Chu
Copywriters: Wendel Woodford, Jed Donohoe
Art Directors: Ly Nguyen, Rocío Alvarado